Harry Pinero's Peckham Market
Harry Pinero's Peckham Market
Harry Pinero's Peckham Market
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When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.
So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.
The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.
mission
mission
mission
Launch Harry Pinero’s debut clothing collection, We Are Winning, in a way that feels authentic, community-driven, and culturally resonant — especially during a cost of living crisis, when asking fans to spend money requires real connection.
Launch Harry Pinero’s debut clothing collection, We Are Winning, in a way that feels authentic, community-driven, and culturally resonant — especially during a cost of living crisis, when asking fans to spend money requires real connection.
Launch Harry Pinero’s debut clothing collection, We Are Winning, in a way that feels authentic, community-driven, and culturally resonant — especially during a cost of living crisis, when asking fans to spend money requires real connection.
Launch Harry Pinero’s debut clothing collection, We Are Winning, in a way that feels authentic, community-driven, and culturally resonant — especially during a cost of living crisis, when asking fans to spend money requires real connection.
EXECUTION
EXECUTION
EXECUTION
We flipped the traditional product drop on its head by creating Peckham Market — a surprise street activation in Harry’s hometown. Instead of selling the collection, Harry gave it away for free. No promo codes, no influencer seeding — just a pop-up stall, a crowd, and a clear message: We Are Winning is for the people.
We locked off the streets of Peckham as fans of all ages flooded in, turning a clothing launch into a powerful community moment. The activation went viral, generated huge UGC, and reframed Harry as grounded, generous, and rooted in the culture.
We flipped the traditional product drop on its head by creating Peckham Market — a surprise street activation in Harry’s hometown. Instead of selling the collection, Harry gave it away for free. No promo codes, no influencer seeding — just a pop-up stall, a crowd, and a clear message: We Are Winning is for the people.
We locked off the streets of Peckham as fans of all ages flooded in, turning a clothing launch into a powerful community moment. The activation went viral, generated huge UGC, and reframed Harry as grounded, generous, and rooted in the culture.
When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.
So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.
The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.
When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.
So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.
The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.
MAKING THE FLYER:
ILLUSTRATION BY DAN STOICA
MAKING THE FLYER:
ILLUSTRATION BY DAN STOICA
MAKING THE FLYER:
ILLUSTRATION BY DAN STOICA
CREATIVE DIRECTON BY:
NOW OR NEVER ENTERTAINMENT
CREATIVE DIRECTON BY:
NOW OR NEVER ENTERTAINMENT
CREATIVE DIRECTON BY:
NOW OR NEVER ENTERTAINMENT
4,000%+
4,000%+
Follower increase
Follower increase
80 Million Accounts Reached+
80 Million Accounts Reached+
Accounts Reached
Accounts Reached
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production