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Foot Forward Transition Trophy
Foot Forward Transition Trophy
Foot Forward Transition Trophy
Foot Forward Transition Trophy
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Client
ADIDAS / SPORTS DIRECT
ADIDAS / SPORTS DIRECT
Year
2024
Category
END-TO-END CAMPAIGN
Live Project
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Client
ADIDAS / SPORTS DIRECT
ADIDAS / SPORTS DIRECT
Year
2024
ROLE
End-To-End Campaign
End-To-End Campaign
Live Project
View Now
When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.
So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.
The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.
mission
mission
mission
To mark the launch of The Foot Forward Aftercare Programme, the goal was to create a high-impact cultural moment that not only spotlighted the initiative but also united footballers, creatives, and brands around a meaningful cause — supporting players through life after the game.
To mark the launch of The Foot Forward Aftercare Programme, the goal was to create a high-impact cultural moment that not only spotlighted the initiative but also united footballers, creatives, and brands around a meaningful cause — supporting players through life after the game.
To mark the launch of The Foot Forward Aftercare Programme, the goal was to create a high-impact cultural moment that not only spotlighted the initiative but also united footballers, creatives, and brands around a meaningful cause — supporting players through life after the game.
To mark the launch of The Foot Forward Aftercare Programme, the goal was to create a high-impact cultural moment that not only spotlighted the initiative but also united footballers, creatives, and brands around a meaningful cause — supporting players through life after the game.
EXECUTION
EXECUTION
EXECUTION
We led end-to-end production, overseeing everything from creative strategy and direction to talent and brand partnerships. We secured Sports Direct and adidas as lead sponsors, giving the event the platform and amplification it deserved. We also brought together 13+ of the UK’s most culturally relevant brands — including BAPE, Big Zuu’s DRIP, Filthy Fellas, and Link Up TV — to contribute to the day.
The result: a highly visible, culture-first event with widespread coverage across The Guardian, Sky Sports, and ESPN — cementing the Transition Trophy as more than just an event, but a statement of purpose.
We led end-to-end production, overseeing everything from creative strategy and direction to talent and brand partnerships. We secured Sports Direct and adidas as lead sponsors, giving the event the platform and amplification it deserved. We also brought together 13+ of the UK’s most culturally relevant brands — including BAPE, Big Zuu’s DRIP, Filthy Fellas, and Link Up TV — to contribute to the day.
The result: a highly visible, culture-first event with widespread coverage across The Guardian, Sky Sports, and ESPN — cementing the Transition Trophy as more than just an event, but a statement of purpose.
4,000%+
4,000%+
Follower increase
Follower increase
80 Million Accounts Reached+
80 Million Accounts Reached+
Accounts Reached
Accounts Reached
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Harry Pinero's Peckham Market
End-To-End Campaign
Harry Pinero's Peckham Market
End-To-End Campaign
Harry Pinero's Peckham Market
End-To-End Campaign
Harry Pinero's Peckham Market
End-To-End Campaign