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Lil Macks' Pretty Pop Up
Lil Macks' Pretty Pop Up
Lil Macks' Pretty Pop Up
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Client
Ditto
Ditto
Year
2024
ROLE
Talent partnerships
content production
talent partnerships///
content production
Live Project
View Now
mission
mission
mission
To celebrate the release of Lil Macks’ single Pretty, we set out to create a brand-aligned activation that would resonate with his core female fanbase while introducing new audiences to his world. Our goal was to design a real-world experience built around the single’s name + identity, turning the single into a cultural moment, not just a drop.
To celebrate the release of Lil Macks’ single Pretty, we set out to create a brand-aligned activation that would resonate with his core female fanbase while introducing new audiences to his world. Our goal was to design a real-world experience built around the single’s name + identity, turning the single into a cultural moment, not just a drop.
To celebrate the release of Lil Macks’ single Pretty, we set out to create a brand-aligned activation that would resonate with his core female fanbase while introducing new audiences to his world. Our goal was to design a real-world experience built around the single’s name + identity, turning the single into a cultural moment, not just a drop.
To celebrate the release of Lil Macks’ single Pretty, we set out to create a brand-aligned activation that would resonate with his core female fanbase while introducing new audiences to his world. Our goal was to design a real-world experience built around the single’s name + identity, turning the single into a cultural moment, not just a drop.
EXECUTION
EXECUTION
EXECUTION
We transformed Boateng Studios in East London into a Lil Macks themed beauty hub for the day. The activation included free tooth gems, henna art, and a full store takeover with light branding redesigns. The event was designed with audience delight in mind, giving fans a reason to pull up and engage. We also captured the energy through short-form content, generating over 300,000+ views across platforms — ensuring the release was seen, heard, and felt far beyond the venue.
We transformed Boateng Studios in East London into a Lil Macks themed beauty hub for the day. The activation included free tooth gems, henna art, and a full store takeover with light branding redesigns. The event was designed with audience delight in mind, giving fans a reason to pull up and engage. We also captured the energy through short-form content, generating over 300,000+ views across platforms — ensuring the release was seen, heard, and felt far beyond the venue.
Streams We've Contributed
To Generating
Views Across All Platofrms
MEN LIE, WOMEN LIE…
NUMBERS DON'T
Views Across All Platofrms
4,000%+
4,000%+
Follower increase
Follower increase
80 Million Accounts Reached+
80 Million Accounts Reached+
Accounts Reached
Accounts Reached
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production