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Nike x The Basement - Air Max 90 'Manchester'
Nike x The Basement - Air Max 90 'Manchester'
Nike x The Basement - Air Max 90 'Manchester'
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Client
Nike / The Basement
Nike / The Basement
Year
2019
ROLE
MUSIC SUPERVISION
talent partnerships///
content production
Live Project
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When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.
So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.
The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.
mission
mission
mission
Nike tapped The Basement to spotlight the Manchester-inspired Air Max 90. With director Walid Labri at the helm, the goal was to distill the spirit of the city — raw, industrial, creative — into a campaign that felt immersive. That required more than just visuals. It needed sound.
Nike tapped The Basement to spotlight the Manchester-inspired Air Max 90. With director Walid Labri at the helm, the goal was to distill the spirit of the city — raw, industrial, creative — into a campaign that felt immersive. That required more than just visuals. It needed sound.
Nike tapped The Basement to spotlight the Manchester-inspired Air Max 90. With director Walid Labri at the helm, the goal was to distill the spirit of the city — raw, industrial, creative — into a campaign that felt immersive. That required more than just visuals. It needed sound.
Nike tapped The Basement to spotlight the Manchester-inspired Air Max 90. With director Walid Labri at the helm, the goal was to distill the spirit of the city — raw, industrial, creative — into a campaign that felt immersive. That required more than just visuals. It needed sound.
EXECUTION
EXECUTION
EXECUTION
We were brought in to lead music supervision and sound design, pairing Labri’s cinematic direction with an audio identity that hit just as hard. Working closely with one of our in-house composers, we delivered a sonic landscape that felt tactile, spacious, and completely rooted in Manchester’s energy. The result? A campaign that didn’t just look like the city — it sounded like it.
We were brought in to lead music supervision and sound design, pairing Labri’s cinematic direction with an audio identity that hit just as hard. Working closely with one of our in-house composers, we delivered a sonic landscape that felt tactile, spacious, and completely rooted in Manchester’s energy. The result? A campaign that didn’t just look like the city — it sounded like it.
4,000%+
4,000%+
Follower increase
Follower increase
80 Million Accounts Reached+
80 Million Accounts Reached+
Accounts Reached
Accounts Reached
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production