When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.

So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.

The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.