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Ruff Sqwad x Risky Roadz Glastonbury 2024
Ruff Sqwad x Risky Roadz Glastonbury 2024
Ruff Sqwad x Risky Roadz Glastonbury 2024
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Client
Glastonbury Festival
Glastonbury Festival
Year
2024
ROLE
content production
talent partnerships///
content production
Live Project
View Now
When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.
So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.
The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.
mission
mission
mission
When Risky Roadz reached out about bringing Ruff Sqwad to Glastonbury, we saw an opportunity to turn a performance into a defining cultural moment. The mission became clear: deliver Ruff Sqwad’s long-overdue Glasto debut in a way that honoured their legacy while showcasing their continued influence to new audiences — on one of the festival’s most iconic stages.
When Risky Roadz reached out about bringing Ruff Sqwad to Glastonbury, we saw an opportunity to turn a performance into a defining cultural moment. The mission became clear: deliver Ruff Sqwad’s long-overdue Glasto debut in a way that honoured their legacy while showcasing their continued influence to new audiences — on one of the festival’s most iconic stages.
When Risky Roadz reached out about bringing Ruff Sqwad to Glastonbury, we saw an opportunity to turn a performance into a defining cultural moment. The mission became clear: deliver Ruff Sqwad’s long-overdue Glasto debut in a way that honoured their legacy while showcasing their continued influence to new audiences — on one of the festival’s most iconic stages.
When Risky Roadz reached out about bringing Ruff Sqwad to Glastonbury, we saw an opportunity to turn a performance into a defining cultural moment. The mission became clear: deliver Ruff Sqwad’s long-overdue Glasto debut in a way that honoured their legacy while showcasing their continued influence to new audiences — on one of the festival’s most iconic stages.
EXECUTION
EXECUTION
EXECUTION
We handled talent booking end-to-end, securing Ruff Sqwad’s Glastonbury debut on the iconic Shangri-La stage in collaboration with Risky Roadz and DJ Target. This landmark moment brings grime to one of the world’s most respected festivals, spotlighting Ruff Sqwad’s enduring impact on UK music culture.
We handled talent booking end-to-end, securing Ruff Sqwad’s Glastonbury debut on the iconic Shangri-La stage in collaboration with Risky Roadz and DJ Target. This landmark moment brings grime to one of the world’s most respected festivals, spotlighting Ruff Sqwad’s enduring impact on UK music culture.
4,000%+
4,000%+
Follower increase
Follower increase
80 Million Accounts Reached+
80 Million Accounts Reached+
Accounts Reached
Accounts Reached
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production