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Ruff Sqwad - Press Images
Ruff Sqwad - Press Images
Ruff Sqwad - Press Images
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Client
Ruff Sqwad
Ruff Sqwad
Year
2024
ROLE
Talent partnerships
content production
talent partnerships///
content production
Live Project
View Now
When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.
So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.
The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.
mission
mission
mission
To deliver bold and authentic new press imagery for Ruff Sqwad that not only refreshed their visual identity but also reinforced their legacy across digital and editorial platforms.
To deliver bold and authentic new press imagery for Ruff Sqwad that not only refreshed their visual identity but also reinforced their legacy across digital and editorial platforms.
To deliver bold and authentic new press imagery for Ruff Sqwad that not only refreshed their visual identity but also reinforced their legacy across digital and editorial platforms.
To deliver bold and authentic new press imagery for Ruff Sqwad that not only refreshed their visual identity but also reinforced their legacy across digital and editorial platforms.
EXECUTION
EXECUTION
EXECUTION
We produced a new suite of press images designed for cross-platform impact. These visuals were rolled out across Ruff Sqwad’s social channels, featured on Spotify’s flagship Grime Shutdown playlist — which has over 733,000 saves — and were central to a high-visibility OOH campaign in Stratford. The imagery also gained editorial traction, appearing in Dazed, further amplifying the campaign’s reach and cultural relevance.
We produced a new suite of press images designed for cross-platform impact. These visuals were rolled out across Ruff Sqwad’s social channels, featured on Spotify’s flagship Grime Shutdown playlist — which has over 733,000 saves — and were central to a high-visibility OOH campaign in Stratford. The imagery also gained editorial traction, appearing in Dazed, further amplifying the campaign’s reach and cultural relevance.
4,000%+
4,000%+
Follower increase
Follower increase
80 Million Accounts Reached+
80 Million Accounts Reached+
Accounts Reached
Accounts Reached
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production