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Ruff Sqwad x Red Bull - Raise The Bar Cypher
Ruff Sqwad x Red Bull - Raise The Bar Cypher
Ruff Sqwad x Red Bull - Raise The Bar Cypher
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Add layers or components to make infinite auto-playing slideshows.
Client
Red Bull
Red Bull
Year
2024
ROLE
content production
talent partnerships///
content production
Live Project
View Now
When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.
So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.
The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.
mission
mission
mission
Red Bull sought a legacy act that could create a culturally significant moment on their Raise The Bar platform — one that would resonate with long-time grime fans and newer audiences alike. Our task was to help them deliver on that vision through the perfect artist partnership.
Red Bull sought a legacy act that could create a culturally significant moment on their Raise The Bar platform — one that would resonate with long-time grime fans and newer audiences alike. Our task was to help them deliver on that vision through the perfect artist partnership.
Red Bull sought a legacy act that could create a culturally significant moment on their Raise The Bar platform — one that would resonate with long-time grime fans and newer audiences alike. Our task was to help them deliver on that vision through the perfect artist partnership.
Red Bull sought a legacy act that could create a culturally significant moment on their Raise The Bar platform — one that would resonate with long-time grime fans and newer audiences alike. Our task was to help them deliver on that vision through the perfect artist partnership.
EXECUTION
EXECUTION
EXECUTION
We facilitated and managed the collaboration between Red Bull and Ruff Sqwad — one of grime’s most legendary crews. From brokering the partnership to creative alignment, we ensured the campaign honoured the group's legacy while introducing their sound to a new generation. The result? A historic cypher that fused nostalgia, energy, and relevance — and reminded the culture why Ruff Sqwad are in a league of their own.
We facilitated and managed the collaboration between Red Bull and Ruff Sqwad — one of grime’s most legendary crews. From brokering the partnership to creative alignment, we ensured the campaign honoured the group's legacy while introducing their sound to a new generation. The result? A historic cypher that fused nostalgia, energy, and relevance — and reminded the culture why Ruff Sqwad are in a league of their own.
4,000%+
4,000%+
Follower increase
Follower increase
80 Million Accounts Reached+
80 Million Accounts Reached+
Accounts Reached
Accounts Reached
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production