⭐️
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Ruff Sqwad Flee FM 2
Ruff Sqwad Flee FM 2
Ruff Sqwad Flee FM 2
⭐️
Connect to Content
Add layers or components to make infinite auto-playing slideshows.
Client
Ruff Sqwad
Ruff Sqwad
Year
2025
ROLE
Talent partnerships
content production
talent partnerships///
content production
Live Project
View Now
When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.
So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.
The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.
mission
mission
mission
The goal of the Flee FM 2 campaign was to build on Ruff Sqwad’s legacy with a forward-thinking rollout that merged nostalgia, innovation, and raw community energy. We set out to tell a wider story — not just about a project, but about culture, history, and identity — using music as the entry point, but not the limit.
By creating a world around Flee FM 2, we aimed to engage existing fans, spark curiosity in new audiences, and reconnect Ruff Sqwad with the streets, platforms and people that shaped them.
The goal of the Flee FM 2 campaign was to build on Ruff Sqwad’s legacy with a forward-thinking rollout that merged nostalgia, innovation, and raw community energy. We set out to tell a wider story — not just about a project, but about culture, history, and identity — using music as the entry point, but not the limit.
By creating a world around Flee FM 2, we aimed to engage existing fans, spark curiosity in new audiences, and reconnect Ruff Sqwad with the streets, platforms and people that shaped them.
The goal of the Flee FM 2 campaign was to build on Ruff Sqwad’s legacy with a forward-thinking rollout that merged nostalgia, innovation, and raw community energy. We set out to tell a wider story — not just about a project, but about culture, history, and identity — using music as the entry point, but not the limit.
By creating a world around Flee FM 2, we aimed to engage existing fans, spark curiosity in new audiences, and reconnect Ruff Sqwad with the streets, platforms and people that shaped them.
The goal of the Flee FM 2 campaign was to build on Ruff Sqwad’s legacy with a forward-thinking rollout that merged nostalgia, innovation, and raw community energy. We set out to tell a wider story — not just about a project, but about culture, history, and identity — using music as the entry point, but not the limit.
By creating a world around Flee FM 2, we aimed to engage existing fans, spark curiosity in new audiences, and reconnect Ruff Sqwad with the streets, platforms and people that shaped them.
EXECUTION
EXECUTION
EXECUTION
Our role spanned across every layer of the campaign — from ideation to implementation. This included:
Marketing Strategy — designing a multi-layered rollout, balancing digital, IRL, and press moments.
Social Media Management — overseeing platform growth, content calendars, post optimisation and amplification.
Content Creation — producing original video formats, BTS visuals, interviews and reactive social content.
Creative Direction — leading concept development for key touchpoints like Ruff Sqwad Mobile and the Bow Roundabout set.
Merchandising — designing wearable pieces, overseeing manufacturing, packaging, and online store setup AND FULFILLLMENT .
Cultural Strategy — ensuring every move felt rooted, relevant, and resonant with Ruff Sqwad’s audience.
Our role spanned across every layer of the campaign — from ideation to implementation. This included:
Marketing Strategy — designing a multi-layered rollout, balancing digital, IRL, and press moments.
Social Media Management — overseeing platform growth, content calendars, post optimisation and amplification.
Content Creation — producing original video formats, BTS visuals, interviews and reactive social content.
Creative Direction — leading concept development for key touchpoints like Ruff Sqwad Mobile and the Bow Roundabout set.
Merchandising — designing wearable pieces, overseeing manufacturing, packaging, and online store setup AND FULFILLLMENT .
Cultural Strategy — ensuring every move felt rooted, relevant, and resonant with Ruff Sqwad’s audience.
4,000%+
4,000%+
Follower increase
Follower increase
80 Million Accounts Reached+
80 Million Accounts Reached+
Accounts Reached
Accounts Reached
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production