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Unknown T - 'PASSA' | Deezer Sessions, Paris
Unknown T - 'PASSA' | Deezer Sessions, Paris
Unknown T - 'PASSA' | Deezer Sessions, Paris
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Add layers or components to make infinite auto-playing slideshows.
Client
Unknown T
Unknown T
Year
2024
ROLE
Talent partnerships
content production
talent partnerships///
content production
Live Project
View Now
When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.
So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.
The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.
mission
mission
mission
To align Unknown T with a culturally relevant fashion partner for his live performance of “Pass” as part of Deezer Sessions in Paris — elevating the visual narrative of the performance while reinforcing brand synergy with UK streetwear heritage.
To align Unknown T with a culturally relevant fashion partner for his live performance of “Pass” as part of Deezer Sessions in Paris — elevating the visual narrative of the performance while reinforcing brand synergy with UK streetwear heritage.
To align Unknown T with a culturally relevant fashion partner for his live performance of “Pass” as part of Deezer Sessions in Paris — elevating the visual narrative of the performance while reinforcing brand synergy with UK streetwear heritage.
To align Unknown T with a culturally relevant fashion partner for his live performance of “Pass” as part of Deezer Sessions in Paris — elevating the visual narrative of the performance while reinforcing brand synergy with UK streetwear heritage.
EXECUTION
EXECUTION
EXECUTION
We collaborated closely with stylists Daisy McDonald and Flossie Doherty to facilitate a seamless partnership between Avirex and Unknown T. The result was a clean and cohesive artist look that merged classic Avirex DNA with Unknown T’s distinct style, enhancing the visual identity of the performance.
The session has since amassed 350,000+ views on YouTube alone, giving both artist and brand global visibility in a culturally rich setting.
We collaborated closely with stylists Daisy McDonald and Flossie Doherty to facilitate a seamless partnership between Avirex and Unknown T. The result was a clean and cohesive artist look that merged classic Avirex DNA with Unknown T’s distinct style, enhancing the visual identity of the performance.
The session has since amassed 350,000+ views on YouTube alone, giving both artist and brand global visibility in a culturally rich setting.
4,000%+
4,000%+
Follower increase
Follower increase
80 Million Accounts Reached+
80 Million Accounts Reached+
Accounts Reached
Accounts Reached
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production