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Youngs Teflon x Tiny Boost - Purple Hearts
Youngs Teflon x Tiny Boost - Purple Hearts
Youngs Teflon x Tiny Boost - Purple Hearts
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Client
Youngs Teflon & Tiny Boost
Youngs Teflon & Tiny Boost
Year
2023
ROLE
MUSIC SUPERVISION
talent partnerships///
content production
Live Project
View Now
When Harry’s team asked us to help launch his first clothing line, we knew traditional marketing wouldn’t cut it. In today’s climate, the idea of buying into a celebrity brand needs more than hype — it needs heart.
So we created pinero's Peckham Market, and a spin the wheel attraction. a high-impact community giveback that flipped the influencer model. Harry didn’t just drop merch — he dropped himself right into the heart of the people, giving away £1000's in prizes. directly from a market stall in the streets where he grew up.
The result was more than a launch. It was a cultural moment that reinforced the message behind We Are Winning, while earning viral attention, grassroots support, and positioning Harry as a figure people genuinely want to root for.
mission
mission
mission
To support the release of Purple Hearts — the highly anticipated collaborative mixtape from UK rap heavyweights Youngs Teflon and Tiny Boost — by delivering impactful, culturally aligned moments in the lead-up to and throughout release week. The aim was to drive visibility, deepen fan engagement, and help push the project into the charts.
To support the release of Purple Hearts — the highly anticipated collaborative mixtape from UK rap heavyweights Youngs Teflon and Tiny Boost — by delivering impactful, culturally aligned moments in the lead-up to and throughout release week. The aim was to drive visibility, deepen fan engagement, and help push the project into the charts.
To support the release of Purple Hearts — the highly anticipated collaborative mixtape from UK rap heavyweights Youngs Teflon and Tiny Boost — by delivering impactful, culturally aligned moments in the lead-up to and throughout release week. The aim was to drive visibility, deepen fan engagement, and help push the project into the charts.
To support the release of Purple Hearts — the highly anticipated collaborative mixtape from UK rap heavyweights Youngs Teflon and Tiny Boost — by delivering impactful, culturally aligned moments in the lead-up to and throughout release week. The aim was to drive visibility, deepen fan engagement, and help push the project into the charts.
EXECUTION
EXECUTION
EXECUTION
Our involvement spanned multiple touchpoints across the campaign. We were on set during the shoot for “Detergent” featuring Wretch 32, capturing behind-the-scenes content to amplify the moment. For the “Bidness” video and launch party, we facilitated a talent partnership with Avirex, securing matching fits for both artists that visually aligned the campaign with an iconic UK heritage brand.
To close out the release week, we delivered a high-impact retail activation in collaboration with OG Kicks on Carnaby Street — a fan meet-and-greet and physical sales push on the final day of the chart cycle. This activation proved crucial in tipping Purple Hearts into the Top 40.
The results speak for themselves:
• #1 UK Hip-Hop & R&B Albums Chart
• #9 UK Independent Albums Chart
• #39 Official UK Albums Chart
Purple Hearts became both artists’ highest and first-charting project to date — a landmark moment we were proud to help shape.
Our involvement spanned multiple touchpoints across the campaign. We were on set during the shoot for “Detergent” featuring Wretch 32, capturing behind-the-scenes content to amplify the moment. For the “Bidness” video and launch party, we facilitated a talent partnership with Avirex, securing matching fits for both artists that visually aligned the campaign with an iconic UK heritage brand.
To close out the release week, we delivered a high-impact retail activation in collaboration with OG Kicks on Carnaby Street — a fan meet-and-greet and physical sales push on the final day of the chart cycle. This activation proved crucial in tipping Purple Hearts into the Top 40.
The results speak for themselves:
• #1 UK Hip-Hop & R&B Albums Chart
• #9 UK Independent Albums Chart
• #39 Official UK Albums Chart
Purple Hearts became both artists’ highest and first-charting project to date — a landmark moment we were proud to help shape.
4,000%+
4,000%+
Follower increase
Follower increase
80 Million Accounts Reached+
80 Million Accounts Reached+
Accounts Reached
Accounts Reached
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Foot Forward Transition Trophy
End-To-End Campaign
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production
Full Circle With Adidas (Euro 2024 Campaign)
Brand Partnerships / Content Production