adidas Re-Emergence Pack


Client

adidas /// sports direct

adidas /// sports direct

Year

2024

ROLE

Content Production

mission

mission

To help launch the 2024/25 season with a bold creative campaign spotlighting the return of three iconic Adidas silos — Predator, F50, and Copa — in partnership with Sports Direct.

EXECUTION

We handled full production and creative direction, building an editorial campaign that aligned the rebirth of these legendary boots with a new wave of football culture.

We designed a custom Foot Forward kit to match the distinct colourways of the Re-Emergence Pack and shot the campaign at Stormzy’s Merky FC HQ, adding cultural weight to the visuals.

The result: a premium set of assets that merged sport and style, heroing the boots through storytelling grounded in community and identity.