Avirex FW23 Campaign
For Avirex’s AW23 campaign, the brief was to elevate their cinematic runway piece — set on a private jet — with a bespoke soundtrack that matched the brand’s heritage, luxury, and cultural relevance.
EXECUTION
We oversaw music supervision, delivering an original instrumental crafted by NJ MADE IT — one of the talented composers signed to our roster. Inspired by Drake’s “Headlines”, this marked NJ’s first campaign placement, setting the tone for a standout debut. The result was a sharp, culturally attuned soundtrack that brought attitude and atmosphere to the campaign’s visual storytelling.
