Avirex Soho Store Launch Ft. Strandz & Kenny Allstar
To mark the iconic return of Avirex to central London with the launch of their new Berwick Street store, the goal was to create a culturally rich and musically relevant event that reflected the legacy and future of the brand. We were brought in to elevate the experience and handle key elements that would make the night unforgettable.
EXECUTION
We curated the full sound experience for the launch, overseeing music supervision from start to finish. The evening began with a carefully selected playlist designed to resonate with Avirex’s cultural heritage and new era. Our team produced all audio for the event, ensuring seamless transitions and immersive sound throughout the space.
We also booked Chef Dee to support the headlining talent — a lineup that included Kenny Allstar and Strandz — bringing together emerging and established names that resonated with Avirex’s audience. In addition to booking, we led on artist liaison for the evening, handling key talent with care and professionalism. From the sound to the energy, our involvement brought a level of cultural authenticity and polish that helped solidify the night as a standout moment in London’s retail and music calendar.
