Basement Cup 2023 x New Balance
Basement Cup 2023, in collaboration with New Balance, brought together some of the most exciting underground football talent and cultural voices in the UK. Our mission was to sonically elevate the tournament’s recap content — crafting a sound that matched the energy and emotion of the day.
EXECUTION
We handled the music supervision, commissioning a bespoke instrumental from rising composer NJ MADE IT, signed to our roster. His original score became the backbone of the official round-up video, enhancing its emotional arc and helping the story cut through across social platforms.
