Kawali - 'Let It Rip'
To support the release of viral TikTok sensation Kawali’s debut single “Let It Rip” via Atlantic Records, the goal was to create content that offered a more personal and authentic look at the artist behind the viral moment — something to complement the hype and build deeper connection.
EXECUTION
We captured a long form behind-the-scenes video during the music video shoot, showcasing Kawali’s personality, creative process, and his team in action. Alongside the long-form YouTube piece, we also delivered a series of short-form, trailer-style edits for TikTok — crafted to drive excitement, extend reach, and help convert casual viewers into long-term fans.
